@R/GA / Branding

Jaguar Land Rover came to us with an ambitious mandate: build the world's most desirable luxury brands — each distinct in the market and from one another — while enabling growth and change at global scale under a single operating architecture. The challenge spanned four brands under one house: Jaguar, Range Rover, Discovery, and Defender, each needing its own gravitational pull without fragmenting the parent brand's strength.

Our design team created distinct brand worlds for each of the four brands rooted in what truly separates each brand's prime prospects — their top differentiated value — giving JLR the architecture to scale globally while letting each brand speak with its own unmistakable voice.