Heidi Kim Portfolio

【1】 Commerce Report

@R/GA / Branding / Social / Editorial

Commerce has changed. Again. From TikTok to Temu, AI to Amazon, the way people discover, evaluate and buy is shifting faster than most brands can adapt. It’s about moments, mindsets and micro decisions.

To empower marketers not just to catch up, but leap ahead, R/GA surveyed more than 8,700 consumers across 13 global markets. The result? A fresh take on the future of commerce – and the emotional, cultural and technological forces reshaping it.

Navigating the New Era of Intelligent Commerce distills R/GA’s global findings into a practical, integrated framework for building Adaptive Commerce experiences in the intelligence age.

I contributed to the development of the report’s visual identity and marketing campaign, creating key assets including the landing page, hero video, social media content, and marketing materials to deliver a cohesive visual experience across all touchpoints.

【2】 Stack

@Stack.ai / Branding / UIUX

See your wealth stack up.

Stack is an AI investing platform that helps long-term crypto investors grow their holdings with confidence through automated daily investing, liquidity without selling, and built-in downside protection.

The identity is inspired by the idea of wealth built from the ground up. Using building blocks, layered forms, and foundational structures, the visual system expresses stability, security, and steady progress. The result is a brand that is calm and engineered rather than hype-driven—positioning Stack as a modern infrastructure for long-term crypto wealth.

Dashboard Redesign

The problem

The original dashboard lacked key information, making it difficult for users to understand their portfolio at a glance. It relied on a static pie chart that showed asset distribution in a single moment, with no visibility into growth over time or overall performance. It also failed to surface loan exposure, leaving users without a clear sense of their true net worth.

The solution

Time-based performance visuals were added to clearly show growth over time, giving users a sense of momentum and progress. Key metrics—such as total portfolio value, loan exposure, and net worth—are now surfaced prominently, giving users a clear, complete view of their portfolio.

User Experience Redesign

The problem

The collateral section showed asset balances in price and quantity, but lacked critical context like APY, performance, and real-time market pricing. This made it difficult for users to evaluate how their assets were actually performing.

The solution

The redesigned experience adds performance metrics and live pricing, while introducing tools to support ongoing engagement — including a daily investment tracker, a customizable countdown to the next buy, and a goal tracker to visualize progress over time.

【3】 MNTR

@R/GA / Branding

MNTR is an internal mentorship initiative designed to identify and support emerging talent across the organization. First launched in the United States and later expanded to EMEA, the program connects rising creatives with experienced leaders to foster growth and career development. The visual identity lives within the broader R/GA brand system, with a signifying mark inspired by a compass—symbolizing guidance, direction, and the shared journey between mentor and mentee.

【4】 Bands&Brands

@Havas / Branding

Bands&Brands is a thought-leadership event hosted by Havas in partnership with Vivendi, exploring how brands can deepen audience connections through entertainment—music, film, gaming, and youth culture.

Aligned with the 2019 Grammy Awards in Los Angeles, the event was designed to harness the cultural momentum of music’s biggest night. Building on the successful 2018 New York launch, we evolved the original brand identity and reimagined it through a Los Angeles lens—maintaining brand continuity while creating a visual system that paid homage to the city.

【5】 BTS:
You Never Walk Alone

@Studio-xxx / Branding / Package Design

You Never Walk Alone is a repackage album by the Korean artist BTS, which sold more than 14,000 copies within the first week of release. Photo credits belong to BigHit Ent.

【6】 The Grown Up

Branding / Packaging

"Grown-ups" is a product designed as a form of meditation, to reflect on ourselves and our distress but also to become a collection of conversations to encourage and remind one another that we are not alone in this excruciating and exciting journey to adulthood.